Lola is in the process of selecting a campaign type to suit her business objectives which is important due to option c, the campaign type chosen will determine where her ads appear and the format of those ads.
Campaigns are used in the marketing of products and services provided by a business. Campaigns advertise these products and services on various media platforms like radio, television, online platforms, and print media. It used various methods to advertise such as video conferencing, interactive sessions, and demonstrations.
Campaigns play a crucial role in establishing brand awareness. Businesses and companies rely on campaigns to spread brand awareness due to the highly competitive market. Some companies also use campaigns to rehabilitate their image if they suffer from a loss in the market.
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