The idea that encouraging college enrollment could benefit everyone, leading to marked increases in the number of emerging adults attending college in the United States is called massification.
Massification is a tactic employed by some luxury corporations in order to increase product sales. Some luxury companies have adopted and applied the notion of massification to allow their businesses to expand to serve a larger market. Companies have constructed diffusion lines as a means of accomplishing massification. Diffusion lines are a less-priced branch of a company's or designer's initial line in order to reach a larger market and establish a larger consumer base. Brand extensions, which occur when an already established company releases a new product under its name, are another strategy used in massification.
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