The sales philosophy and process that emphasizes commitment to maintaining the customer relationships over long term and investing in opportunities that are mutually beneficial to all the parties is known as relationship selling.
Customer relationship management (CRM) is a process that businesses and other organizations use to manage their interactions with customers. CRM systems gather information from a variety of communication avenues, including a company's website, phone, email, marketing materials, and more recently, social media. They give businesses the opportunity to discover more about their target markets and how to best meet their needs, retaining customers and boosting sales. CRM can be applied to past, present, or prospective clients. CRM refers to the ideas, methods, and regulations that a business adheres to when speaking with its customers.
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