Push strategy promote products through personal selling.
Personal selling occurs when a salesman meets with a potential client to close a deal. Many salesmen employ a nine-step sequential sales procedure. Some salespeople write scripts for the entire sales process or just a part of it. The sales process is used in both in-person and telemarketing engagements. Around the fourth century BCE, the Socratic philosophers voiced some reservations with the novel sale. Their analysis focused mainly on how selling's more social components would be disrupted. The social perspective that emphasizes the ties that bind society's constituents was fostered by traditional modes of transaction. People shared in their neighbors' suffering, for instance, during times of starvation or drought.
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