Packaging aspect of marketing contains, protects, displays, increases the utility, and promotes a product, as well as conveying the product and brand messages.
Marketing is the process of creating, sharing, delivering, and exchanging offerings that are beneficial to customers, clients, partners, and society as a whole.
Marketing's main objective is to pique consumers' interest in a company's products or services. This is achieved through market research, analysis, consideration of the interests of a company's ideal clients, and luring them in with messaging that would be educational and advantageous to the target market.
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