Reports that describe how many customers shared positive comments about the gardening magazine on social media in the past year. Reports that compare past weather patterns to the number of people asking gardening questions to their social media. Reports that examine how a recent 50%-off sale affected the number of subscription purchases. Reports that predict the success of sales leads to secure future subscribers.
In order to find relevant information, support inferences, and help decision-making, data analysis is the process of analyzing, cleaning, manipulating, and modeling data. A data analyst examines data to find significant consumer insights and potential uses for the information. They also advise the company's management and other stakeholders of this information. Although it is recommended that data analysts have a basic understanding of statistics and mathematics, many of their tasks may be completed without it. However, data analysts often need to be familiar with statistics, linear algebra, and calculus.
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