Advertising.
The combination of all the promotional factors that a company uses to build, sustain, and boost demand for its brands or products is known as the "promotion mix."
The components of the promotion mix are:
Advertising is a form of sponsored marketing in which a sponsor uses paid announcements to draw attention to themselves.
The paid media outlets used by this element of the promotional mix include TV, radio, newspapers, billboards, and even social media and search engines.
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