Corporate-level strategy (as opposed to business-level strategy) is concerned with the following two key issues:
- In what product markets and businesses the firm should compete
- how corporate headquarters should manage those businesses.
What is Corporate-level strategy?
Generally, Strategies implemented at the corporate level are comprehensive enough to have an impact on all of the other parts of your company.
In order to preserve the stability of your firm, you may choose to implement strategies such as scaling up, expanding to a new market, or decreasing expenditures.
Everyone in your company will be able to work for the same objectives and advance in the same path with the assistance of these tactics.
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