Respuesta :
If Toyota have a pricing objective of selling one out of every five vehicles sold in the United States, it requires an objective based on market share.
What is a market share?
A company's market share is the percentage of total sales in an industry that it generates. Market share is calculated by dividing the company's sales over the period by the industry's total sales over the same period. This metric is used to get a sense of a company's size in relation to its market and competitors. The company with the largest market share in an industry is the market leader.
An increases and decrease in market share are closely monitored by investors and analysts because they indicate the relative competitiveness of the company's products or services. As the total market for a product or service expands, a company that maintains its market share grows revenues at the same rate.
Therefore, the pricing objective of selling one out of every five vehicles should accompany an objective based on market share.
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