At equilibrium, the price is 10 and the quantity is 700,000 units. We can now see that at this price the company is making supernormal profits because AC(8) < AR (10).
Equilibrium price and quantity are determined at the point where the supply and demand curves intersect.
Now, in the long run, attracted by this profit, a new firm will enter the industry and the supply curve will shift to the right. This will cause the price level to fall and industry output to increase. At the new equilibrium, the price will be 6.2 when the entire firm will earn a normal profit because AC = AR and produce 14 units of output.
As the number of firms increases, output will increase beyond 700,000 Although individual firm output will decrease, the entry of new firms will increase supply more than decrease.
The equilibrium price, also known as the market clearing price, is the cost to consumers that is fixed for a product or service so that supply and demand are equal or roughly equal. Manufacturers or sellers can sell all the units they want to move, and customers can access all the units they want to buy.
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