Intangibility due to the distinctive nature of services, the adoption of brand names is particularly crucial.
They are crucial since you and/or your clients can use them to recognize a company and the products or services it provides. The name of the firm and its logo can affect whether a customer chooses to purchase anything from you, just as it can affect whether an intern decides to stay on staff with you or not.
Making your products simple to select gives your customers a better idea of what to anticipate. Brands give customers incentive to select their goods or services.
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