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There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. Return on investment is the third one.
What is a return on investment, in simple terms?
The return is the money you get back from your investments. The ratio of net profit to the entire cost of the investment is the standard definition of ROI. When ROI is used to determine the benefits and monetary returns of your investment, it is most useful for achieving your business objectives.
How are ROI calculations made?
A rough indicator of an investment's profitability is the return on investment (ROI). The return on investment (ROI) is determined by first deducting the investment's initial cost from its ultimate value, then dividing the result by the investment's cost, and then multiplying the result by 100.
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