Group polarization is the term used to describe when individuals within a group behave in ways that are inconsistent with their initial preferences.
Some people prefer little cars, while others choose large vehicles. Personal taste is what matters. She enumerated her preferred restaurants in descending order. He has made an effort not to express bias when distributing employment.
Preference in economics and other sociology refers to the ranking of options based on their comparative utility, which leads to a "ideal solution" (whether real or theoretical). Preferences are assessments of values, usually in light of practical considerations.
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