the says that new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices. a. production concept b. wheel of retailing theory c. mass-merchandising concept d. sales concept e. break-even analysis

According to the WHEEL OF RETAILING THEORY, new sorts of retailers start out as low-status, low-margin, low-price operators before evolving into more conventional retailers who offer more services at higher operating costs and higher prices if they are successful.

When innovators, particularly major corporations, enter the retail industry, institutional changes occur that are explained by the idea known as "The Wheel of Retailing." The Wheel of Retailing is a theory that explains how retailers go about gaining market share and building brand value.

5Rs of the retail industry-

The right products, at the right location, at the right time, in the right number, and at the right price are known as the "5 R's" of merchandising. Right Time: Making sure products get to stores in time for seasonal launches and ongoing replenishments before they run out of stock.

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