The study's participants might not be entirely representative of the intended audience.
For instance, using surveys to research buying patterns is likely to only yield comments from those who can afford to take the time to respond. Busy consumers who have less time will not be equally represented in the results and may spend more or less than other shoppers.
We think that when it comes to research on the effects of non-profits, researchers prefer to portray the programs in a positive light and hence tend to select comparisons that favor the programmes (more about this below under "Publication bias"). Therefore, we believe that selection bias generally has a tendency to skew apparent findings in favor of charitable programs.
Comparing its participation to other kids at the same institutions may be unfair since, as was previously said, its participants may prioritize education more highly.
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