If James advertises in the newspaper to sell his used car for $6,000. eric test drove the car and then offered james $5,400 for the car. in this case: James will be at loss.
Advertisement can be defined as the way of creating awareness about a product so as to attract potential buyers which inturn can help to increase sales.
Based on the scenario James will be at loss of the amount of $600 ($6,000 - $5,400) if he accept what eric offers after driving the car. Since James has already advertised the car for $6,000. On the other hand James may wish not to accept the offer and may only accept the offers if eric offer to pay $6,000.
Therefore james will be at loss if he accept the offer.
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