Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. one of the benefits of e-marketing that Pepsi enjoys is that marketers and customers can share information
Generally, To achieve global goals, global marketing is described as "marketing on a global scale reconciling or utilizing global operational differences, similarities, and possibilities."
Global marketers like Pepsico have embraced technology because it helps them connect and engage with consumers more effectively. Pepsi profits from information sharing between marketers and consumers, which is one advantage of e-marketing.
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