The kind of CRM approach this business employs is known as: C. proving the worth of CRM.
Customer relationship management, or CRM, is a business strategy process that typically entails combining different strategies, practices, methods, procedures, and technologies.
Its goal is to effectively and effectively manage a business organization's customer data and information in order to improve and enhance ongoing customer satisfaction.
As this corporation has shown, knowledge discovery is also one of the stages of the customer relationship management (CRM) process cycle and may be utilized to acquire customer data and information for a commercial organization.
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Complete Question:
A company has an excess of puffer jackets at the end of the season that it wants to sell quickly. In order to quickly sell this excess inventory, they send out emails to customers currently in their database. However, they want to determine what type of sale their customers find most motivating, so they send out three different emails with different discounts (BOGO free, 50% a purchase over $100, or free expedited shipping). The information gained during this campaign will be tracked, and customers who made purchases will receive similar email offers in the future. What type of CRM strategy is the company using?
A. end user needs
B. standardized data collection processes
C. demonstrating the value of CRM
D. maximizing customer value
