Automatic information processing that is incidental or well-learned, and effortful information processing requiring sustained effort.
The term "automatic information processing" refers to a type of mental cognitive process that is quick, efficient, parallel, requires little mental effort, and doesn't require active control or attention from the subject. The repetition of training on the same task has led to the development of this processing style.
As the name suggests, effortful processing is learning or storing (encoding) that needs focus and effort. Without exerting any effort, we have the capacity to remember a great deal of information. We frequently need to practice, rehearse, and make an effort to remember things, though.
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