Question

noncompensatory rules . a. allow consumers to select products that perform poorly on one attribute b. are most likely to lead to impulsive purchases for hedonistic reasons c. do not have a guideline fixed prior to selection d. let consumers simplify their thought processes

Answer 1

The true statement about a noncompensatory rules is that allow consumers to select products that perform poorly on one attribute. The Option A is correct.

What is a Non-compensatory rules?

Often, the consumers making a non-compensatory choices considers the attributes sequentially and benefits on some attributes may not overbalance shortfalls on others. For example a mother wants a freshly squeezed orange juice but her children dislike the feel of pulp in their mouths and refuse to drink it.

Because of this, the non-compensatory rule does states that a product cannot improve its low ranking on one attribute by outperforming it on another.

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