A price experiment is method of determining the most profitable price for a product. So, the correct option is (c).
Businesses can learn which pricing tactics their customers will truly respond to by conducting price experiments. There are several reasons why this is advantageous. First, because companies may discover pricing tactics that work for them and learn further about their customers.
Price is the sum of money customers are willing to spend on a thing. Marketers must consider supply chain costs, discount coupons, rival prices, and retail margin in addition to connecting the cost to the company's real and perceived value.
Business decision-makers sometimes increase a product's price to make it seem more upmarket or exclusive. To entice more clients to try it, they might also cut the price.
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