Question

phase two athletics is located in the united states. the company would like to export to italy but preliminary meetings with representatives from italy have proven difficult. the representatives don't understand the value of the company's fitness gear because they feel most italians prefer to exercise at a health club where the gear is provided. what impediment to exporting is phase two athletics facing?

Answer 1

The export impediment phase two athletics is facing is a cultural difference.

What is the cultural difference?

Cultural difference is a sociological term that refers to the difference in the customs and traditions of two human communities. In general, these differences are evident in the way of thinking or acting of the individual members of a particular community in comparison with the individuals of another.

How is cultural difference an export impediment?

In this case, the cultural difference is being an export impediment because it prevents American companies that produce equipment for phase two athletics from exporting them to Italy because they have other sports training methods for athletics there.

According to the above, American companies should focus on opening a market or spreading the need for these products among Italian athletes in order to open the market for their products.

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