The use of nonpersonal media to communicate products and information and offer consumers the opportunity to purchase from that media is referred to as direct marketing.
While some marketing techniques seek to raise awareness or educate markets about a company's products or services, the sole goal of direct marketing is to persuade the recipient to act. While making a sale is the ultimate goal, not all customers are ready to buy right away.
Direct marketing allows you to communicate with individuals rather than the general public. This highly targeted and personalized approach can help your business grow at a low cost.
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