Last year, Marcus' firm began exporting its brand of skiwear to Australia, but quickly learned that there was no demand for the items in that nation. Because of insufficient market research, this company's attempt to export failed. Thus, the right answer is inadequate market analysis.
A market study investigates the allure and dynamics of a certain market within a specific sector. It is included in the industrial analysis, and hence in the global environmental analysis. All of these evaluations can identify a company's strengths, weaknesses, opportunities, and dangers. Inadequacy refers to a company's present assets' inability to satisfy current or future production demands due to a lack of production capacity.
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