Question

ksenia is excited about going to her first sorority formal next month. however, she is concerned that she does not have anything appropriate to wear. since realizing that she needs to get a new dress, ksenia has started paying attention to advertisements, looking at fashion magazines, visiting retail stores, and browsing the web for the latest fashions. ksenia is engaged in:

Answer 1

Ksenia is looking for external information search.

When a person who is unfamiliar with a product conducts an external search, they consult personal, public, or sources that are heavily influenced by marketers for information.

When a customer is motivated to look for more information throughout the buyer selection process, they may just have heightened attention or engage in an active information search. if you pay attention to things like vehicle conversations, friend's automobiles, and automotive commercials.

By using external data sources, you could gain more insight into what your rivals are doing. You can also learn how market dynamics, consumer behavior's trends, and even the weather can affect your performance.

To learn more about external information search

https://brainly.com/question/8874251

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