In determining the morality of giving and receiving gifts in a business situation, the purpose of the gift and whether the gift might influence the recipient's judgment.
Morality, in its broadest sense, is a set of laws that guide how we behave in different social contexts. It sets a level of standard for moral behavior because it is more sensitive to do the right thing than the wrong.
Any business can benefit from the introduction of moral ethics principles. Ethical companies understand the value of conducting business in socially responsible ways and understand that doing so increases profits, customer satisfaction, and employee retention.
Applying a moral framework to how organizations conduct themselves is what business ethics is all about. Ethical perspectives can influence and alter how businesses operate in a variety of ways, from dealing with human resources issues to establishing sales and marketing strategies.
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