Technology can help brick-and-mortar retailers compete against e-tailers by providing a greater personalized buying experience. Brick-and-mortar shops have been struggling to compete towards e-tailers for some time now.
Brick-and-Mortar stores offer the gain of an in-person purchasing experience, which might also be important when the product have to be inspected by the shopper. They are additionally more handy when the product cannot easily be delivered online, such as a haircut.
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