Customer relationship management is a method used by businesses to acquire new clients, retain current ones, and increase their proportion of client purchases.
Customer relationship management is known as CRM. It is a technological tool used to manage communications with both existing and new customers. By adopting a CRM system to foster customer relationships and streamline processes, businesses can increase sales, improve customer service, and increase profitability.
When we talk about CRM, we typically refer to a CRM system, a tool used for contact management, sales management, agent productivity, and other functions. The goal of a CRM system is simplicity: Strengthen your commercial contacts if you want to grow your business. CRM technology let you manage customer relationships over the entire customer lifecycle and at each marketing, sales, e-commerce, and customer service interaction.
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