In order to reach a list of customers for customer match strategy. The performance marketer can use Email, Mailing Address, and Phone Number.
A customer match strategy allows more customers to get connected with the marketers that they require. A performance marketer can connect with potential prospects through their contact number, their email address or any address that they have given for mailing.
Other than this, methods such as using the IP address of the customers, their work email, or social media profile is considered to be unethical and the customer may punish you through law if you use his IP address.
Although a part of your question is missing, you might be referring to this question:
a performance marketer is setting up a customer match strategy in order to reach a list of prospective customers. which user data source is the marketer eligible to use?
Email, Mailing Address, Phone Number
Social media profile, Email, Mailing Address
IP Address, Social media profile, Phone Number
IP Address, Work Address, Phone Number
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