Question

the upjohn company first targeted men for its rogaine topical solution, a drug to restore hair growth, but later marketed this product to women. in this example, the upjohn company is using which market modification strategy?

Answer 1

In this example, the Upjohn company is using finding new users as a market modification strategy.

• Market modification entails expanding into new market sectors, redefining target markets, luring customers away from rivals, and persuading non-users. Product modification includes things like changing or upgrading the features, quality, and pricing of your product as well as differentiating it from competing products in the marking.
• Product, pricing, place, and promotion make up the four Ps. They serve as an example of a "marketing mix," which is the set of tools and strategies used by marketers to achieve their marketing objectives. E initially formally conceived of the 4 Ps in 1960.
• The goal of an organization's activities during the product life cycle's mature stage is to prevent a sharp decrease in sales. By using a modification plan, the organization may extend the maturation period.

Thus this is the meaning of marketing modification strategy.

Refer here to learn more about marketing modification strategy: https://brainly.com/question/28272302

#SPJ4