Question

gatorade is introducing four new flavors of its sports drinks. the company is running national television commercials and mailing coupons to customers to encourage them to ask for the flavors at their favorite store. gatorade is using a(n) strategy in the channel of distribution.

Answer 1

Gatorade is using a pull strategy in the channel of distribution.

What is the pull strategy?

• The tactic of bringing the customer to you is known as a pull strategy.
• Pull strategy is the use of pull strategies, or the communication of information, to attract the customer rather than pushing your business on them.
• These clients frequently start to promote your company for you.
• A pull marketing strategy focuses especially on boosting consumer demand for a product in order to boost sales.
• Many businesses employ pull marketing techniques to boost sales of new items, retain existing clients, and attract new ones.
• Using advertising, a pull promotional technique increases consumer demand for a good or service.
• One pull approach is the promotion of kids' toys on kid-friendly television programs.

So, in the given situation, Gatorade is using a pull strategy in the channel of distribution.

Therefore, Gatorade is using a pull strategy in the channel of distribution.

Know more about the pull strategy here:

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