To find the zeros of the function we equal the function to 0
[tex]\begin{gathered} 0=-(x+4)(x-1) \\ 0=(x+4)(x-1) \end{gathered}[/tex]since this is a product, it can be 0 when one of the factors is equal to zero, for that reason:
[tex]\begin{gathered} x+4=0 \\ x=-4 \\ x-1=0 \\ x=1 \end{gathered}[/tex]the zeros of the function are x=-4 and x=1.
after that to do the sketch find the vertex which can be found by
[tex](h,k)=(-\frac{b}{2a},f(-\frac{b}{2a}))[/tex]according to the function a=-1, b=-3 and c=4
the vertex is
[tex]\begin{gathered} h=-(\frac{-3}{2(-1)}) \\ h=-1.5 \end{gathered}[/tex]using the function find k
[tex]\begin{gathered} k=-(-1.5)^2-3(-1.5)+4 \\ k=6.25 \end{gathered}[/tex]the vertex is at (-1.5,6.25)
the graph should look like this