However, amy likes dior better since the brand makes her feel sophisticated in a different manner. this differential sophistication is an example of Points of difference.
Point of difference is a term used to describe the characteristics of goods or services that create distinctiveness. Differentiation refers to how a corporation sets itself apart from its rivals in terms of its products or services. Increased consumer benefit and brand loyalty are signs of the success of the point of difference. An excessive amount of differentiation, however, could result in the products or services losing their standard within a certain industry, which would then result in a decline in consumer interest. To enable a firm to maintain or further improve its competitiveness, a balance of distinction and association is necessary, and a point of parity must be adopted.
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