Product differentiation
Product differentiation is a marketing strategy used to give a product a distinctive or distinguishing feature so that customers can differentiate it from those supplied by competitors.
The quality or characteristics that set your product or service apart for your target market are known as product differentiation. It increases brand loyalty, sales, and growth while assisting you in differentiating yourself from the competition.
Marketing strategy:
A company's available resources can be focused on the best possibilities to boost sales and gain a long-lasting competitive edge by implementing a marketing plan.
A marketing strategy is a long-term plan for achieving business goals through an awareness of customer demands and the creation of a marketing plan. unique and persistent competitive advantage Everything is covered, from deciding which channels to use to reach out to your client discovering their identity.
A corporation is said to have a competitive edge if it can create goods or services more quickly, cost-effectively, or both than its rivals. In terms of sales or margins, these elements give the producing unit an advantage over competitors.
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