For this question the store earnings are:
[tex]\begin{gathered} G(x)=(30-1.5\cdot x)\cdot(4+2x) \\ \text{Where x is the number of times that the price is lowered \$}1.5 \end{gathered}[/tex]Now, we use the first and second derivative criteria to maximize G(x).
[tex]\begin{gathered} G^{}(x)=-3x^2+54x+120 \\ G^{\prime}(x)=-6x+54 \\ G^{^{\prime}^{\prime}}(x)=-6 \end{gathered}[/tex]Setting G'(x)=0 and solving for x we get:
[tex]\begin{gathered} -6x+54=0 \\ 6x=54 \\ x=9 \end{gathered}[/tex]Since G''(9)=-6<0, the function has a maximum when x=9. Finally, the maximum income for the school store is:
[tex]G(9)=-3(9)^2+54(9)+120=363[/tex]