Since the price was 71% less than the original price, then, $104.40 corresponds to 29% of the original price (29+71=100).
Let x be the original price. Since x corresponds to 100% and $104.40 corresponds to 29%, then:
[tex]\frac{x}{100\%}=\frac{104.40}{29\%}[/tex]Solve for x:
[tex]x=\frac{104.40}{29\%}\times100\%=360[/tex]Therefore, the original price was $360.