The non compensatory rule states that a product cannot improve its low ranking on one attribute by outperforming it on another.
What does the noncompensatory decision rule entail?
Alternatives that don't satisfy a specific criterion are eliminated when using a noncompensatory decision-making technique. A compensating decision-making technique analyzes the advantages and disadvantages of the choices under consideration and permits the advantages to outweigh the disadvantages.
An explanation of the noncompensatory model
Non-compensatory models restrict trade-offs that preserve a specific preference ordering over alternatives, whether they be between qualities or between attributes and price. Additionally, we distinguish various levels of divergence from the completely compensatory model, which has significant ramifications for the best course of action determined by a certain model.
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