The question you are answering in your plan when you describe the needs your product or service fulfills for your customer is option c. who is your customer?
The customer is the consumer of the products and services of a business. It could be another business or an individual buying the products and services of a company.
Consumers are the main source of revenue for a business without which the existence of a business is not possible. Businesses in the market compete with each other for attracting customers for the consumption of their products and services.
Customers are attracted by describing the concerns addressed by the product and services provided by the company. Companies focus on problems that are solved by their products and services and the evidence they have ensured in building customer trust.
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