Question

selective distribution: select one: a. means that all possible retailers are used to reach the target market. b. is identified with specialty goods. c. means only one retailer is used in the trading area. d. means that a smaller number of retailers are used to reach the target market. e. is associated with the distribution of convenience goods.

Answer 1

Selective distribution means that a smaller number of retailers are used to reach the target market. So the answer is D.

What is selective distribution?

Selective distribution is a type of distribution strategy. This strategy operates and lies between exclusive and intensive distribution. Selective distribution involves more than one distributor but lesser than all the intermediaries or distributors who carry the company’s products. Mostly television, home appliance brands, and furniture are distributed in this manner. The advantages of this strategy are increased control, good market coverage, and reduced costs as compared to intensive distribution.

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