Researchers asked unacquainted, heterosexual pairs to maintain eye contact for 2 minutes and reported feeling of a tingle of attraction and affection.
Zick Rubin, an American social psychologist, is credited as the author of the first empirical measurement of love leading. He conducted a famous experiment at Harvard where he asked pairs to maintain eye contact for two minutes and reported that it led to feeling of attraction and affection. He postulated that couples who looked at each other seventy percent of the time have more probability of long-lasting love. Eye contact triggers the release of oxytocin just like touch as direct gaze is associated with interest, confidence, and attraction.
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