A perceptual map helps a company to pinpoint a purchaser crew in a large set.
perceptual map is a visible created to show how your target customer is aware products in your industry. Essentially, it is a tool for small commercial enterprise owners to map how customers perceive your commercial enterprise and merchandise inside the marketplace. You can also be extra familiar with them under the time period 'positioning maps'.
Types of perceptual maps. There are five most important types of perceptual maps: two-dimensional, multi-dimensional, spidergram perceptual map, joint perceptual map, and intuitive perceptual map.
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