in the long run, monopolistically competitive firms produce at a level of output that is less than the least cost (minimum atc) level of output. this is called the deadweight loss.
What is monopolistic?
When a large number of businesses provide rival goods or services that are comparable but imperfect substitutes, monopolistic competition exists. A monopolistic competitive industry has low entry requirements, and decisions made by any one firm need not directly affect those of its rivals. The pricing and marketing choices made by the rival companies serve as their points of differentiation. Between a monopoly but also perfect competition, monopolistic competition exists, combines aspects of both, and includes businesses with comparable but distinct product offerings. Sectors with monopolistic competition include those in restaurants, hair salons, household goods, and clothing. Numerous rival businesses compete to sell, market, and price goods like dish soap and hamburgers.
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