You can choose how frequently the ads within your ad group should be delivered in relation to one another by using the "Ad rotation" parameter.
The goal of optimisation is to provide the "best" solution in relation to a list of constraints of objectives. These include maximising elements like output, fortitude, reliability, endurance, effectiveness, or usage.
Optimisation is the art of modifying a system to maximise a given set of characteristics while abiding by some limitations. Reducing costs and maximising throughput and/or efficiency are among the most typical objectives.
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