1 foot is equivalent to 12 inches
Then, to find how many inches are 10 ft, we can use the next proportion:
[tex]\frac{1\text{ ft}}{10\text{ ft}}=\frac{12\text{ in}}{x\text{ in}}[/tex]Solving for x:
[tex]\begin{gathered} 1\cdot x=12\cdot10 \\ x\text{ = 120 in} \end{gathered}[/tex]Then, the rate is 120 inches per second