Question

Which of the following aspects of packaging is especially important in international marketing?

a. labeling
b. aesthetics
c. climate considerations
d. all of the above are correct

Answer 1

Aspects of packaging that are especially important to international marketing are labeling, aesthetics and climate considerations.

Packaging serves the following functions: (1) attracting the buyer's attention, (2) protecting the goods inside, (3) being easy to open, (4) describing and providing information, (5) explaining the benefits of the good inside, and (6) providing information on warranties, warnings, and other consumer matters. Labeling, aesthetics, and climate considerations are all important aspects of packaging in international marketing.

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