No other product is available to substitute the company's product best exemplifies a company that uses differentiation strategy.
A differentiation strategy is a tactic used by organizations to acquire clients by offering them something clearly different from what their rivals might be selling in the market. Increasing competitive edge is the key goal of executing a differentiation strategy. A company will often do this by taking inventory of its upsides and downsides, requirements of customers, and overall value proposition.
A business must provide distinguishing features to a goods and services and meet the needs of a niche or restricted market in order to employ a targeted differentiation strategy. A company is able to efficiently use it resources and produce goods and services when it uses differentiation strategy.
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