False. Setting high customer expectations is not a good strategy to avoid customer dissatisfaction in the long run.
In general, customer expectations are a set of ideas that a customer has about a product, service, or brand.
Surpassing your customers' expectations can encourage them to return to the brand in the future. Customers who have high expectations for your services or products may choose to shop with the brand, allowing you to increase profits and meet sales targets.
Customer satisfaction is defined as a metric that measures how satisfied customers are.
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