Automobile manufacturers could build cars specially designed for very tall people (for example, over seven feet), but it is likely that this segment is not substantial- True
Market segments are sizable or profitable enough to sustain. The largest, most uniform group that merits being the focus of a marketing plan should be considered a segment. For instance, it wouldn't be financially advantageous for a car manufacturer to create cars exclusively for people who are taller than seven feet.
Along with accessibility, actionability, and relevance, substantiality is one of the four essential criteria for efficient market segmentation. Substantiality is the notion that the chosen target market segment must be sizable enough to be profitable.
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