when buyers purchase products occasionally or from unfamiliar brands within a product category, they are most likely to use _______.

Respuesta :

Buyers are most prone to make rash decisions when they buy products infrequently or from unfamiliar brands within a certain product category.

A Buyer is a person or company who makes a purchase of goods or services from another firm. Customers are crucial because they generate revenue; without them, organizations would be unable to survive. A customer is defined as a person who patronizes a restaurant, store, or other retail establishment to purchase goods or services. Customers are more loyal and employees' duties are made easier when they receive good customer service rather than buying unfamiliar brands. The object being sold is referred to as a product. A service or an object both qualify as products. It could take on a physical, virtual, or cyber form. Every product has a cost associated with it, and each one has a price. The market, the quality, the marketing, and the group that is being targeted all affect the price that can be charged.

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