Respuesta :
Many of the customers at the coffee collective are very satisfied with their experiences when they go to the coffee shop. This represents which component of brand equity, perceived value. The perceived value of a brand is the relationship between a product's or service's benefits and its cost. What Martha's customers get out of their transaction is an example of perceived value.
Brand equity has three basic components: consumer perception, negative or positive effects, and also the resulting value. Brand equity includes a direct impact on sales volume and a company's profitability because consumers gravitate toward products and services with great reputations.
These bundled products and services are usually related, but they will also carries with it dissimilar items which appeal to 1 group of shoppers. Brand extension will be as obvious as offering the initial product in a very new form. as an example, the Boston Market chain launched a line of frozen dinners under its own name, offering similar fare. Another variety of brand extension combines two well-known products.
A strong brand requires a powerful brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of those components increases brand trust, loyalty, and awareness. Here are four common brand growth strategies for businesses looking to increase their services or product offerings.
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